EverAfter Studio

Background
EverAfter transforms how post-sales teams connect with their customers by enabling personalized, no-code, automated, and CRM-connected experiences. Its AI-powered customer success platform surfaces the most relevant account insights, strengthens relationships, and helps teams increase renewals while reducing churn.
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The challenge
At EverAfter, users wanted to take their customer-facing hub experience to the next level, but were limited by a fixed set of widgets that couldn’t fully adapt to their unique needs.
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The solution
An AI-powered Studio that enables CSMs and editors to describe what they want to present and instantly generate on-brand, animated widgets. Each widget can dynamically pull live content from CRM fields or account context, helping teams maintain transparency and deliver richer, more engaging customer experiences.

Since the feature launched in September 2025, we’ve observed strong adoption patterns: more users are building multiple widgets, and the total number of created items increases month over month. Notably, usage data highlights emerging widget types that unlock new workflows—capabilities that were either unsupported or only minimally supported before the Studio.

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My role

I led the end-to-end UX strategy and design for the Studio, beginning with competitive and usability research across leading AI creation tools such as Claude, GPT, and Nanobanana. I explored multiple interaction models and creation flows, ideating with Figma Make before aligning the final direction to our platform’s visual language to ensure a seamless, consistent experience.

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As part of ongoing optimization, I review customer meeting recordings, Fullstory sessions, and weekly usage insights to identify friction points and continuously refine the Studio. One key finding was that users struggled to implement newly created items into their hubs. To address this, I introduced an “Add to Kit” action at the final step and added a clear navigation path back to the Studio from the Kit page—significantly improving the publishing workflow and reducing drop-off.